Articles and Advice

- Loyalty Programs: The New Business Imperative -

Have you considered using a loyalty program to grow your business? This eBook will explain: - How traditional methods of attracting customers have changed - Why a loyalty program isn’t just for Fortune 500 companies anymore - How retaining customers affects your bottom line - Why a superior customer experience is critical to business success today - The 5 main types of loyalty programs and how to make a program successful - And more! Download this FREE eBook now! ... continue reading

- The Reward Marketing Journal -

Get the latest on how a reward program helps all types of businesses be successful. Right in your inbox. Sign up now and you'll have access to previous issues right away. ... continue reading

Acquiring New Customers Is Important, But Retaining Them Accelerates Profitable Growth

As the old verse goes, “Make new friends, but keep the old. One is silver, the other gold.” Similarly, a long-term customer is of more value than a single-deal customer, and it’s a lot less expensive to keep a current customer than to acquire a new one. ... continue reading

AIR MILES® Reward Miles and survey participation

A possible answer to one of the toughest problems researchers face – getting people to answer surveys – has come in the form of Air Miles: giving consumers points just as they get by shopping ... continue reading

Breakthrough COLLOQUY Research Reveals Canadian Participation in Loyalty Programs Outpaces U.S. By More Than 50 Percent

A remarkable 86% of Canadian consumers identify themselves as participants in loyalty marketing programs, fully 51% higher than their U.S. counterparts, according to a newly released study by loyalty industry expert COLLOQUY. ... continue reading

Canadian Tire expands loyalty program to cover more retail brands

Canadian Tire Corp. says it’s expanding its loyalty program to allow customers to collect and redeem Canadian Tire Money across its various retail brands. ... continue reading

How customer loyalty is shaping our industry

In the automotive industry, just like any other, customer retention is the key to success. And for good reason – just take a look at the stats: ... continue reading

Mind-Blowing Stats About Loyalty

Building loyalty today means a lot more than handing out points. Meeting customer expectations at every step in the journey is the new mandate for loyalty marketing. So what exactly are those expectations? And what are marketers doing to meet them? Read on to find out. ... continue reading

The 2017 Bond Loyalty Report

The Loyalty Report 2017, produced in collaboration with VISA, is the largest study of its kind, exploring the changing attitudes and behaviours of over 28,000 North American consumers. The report, now in its 7th year, examines the battle for love and loyalty across diverse industries and over 50 program attributes. ... continue reading

The Benefits Of Rewarding Your Customers

Are you a business owner? If you are, you likely have one main goal. That goal is to make money. Whether you are a small business owner or a large business owner, it is important to understand that customers should come before profits. This is because the two go hand in hand. The more customers and clients you are able to acquire, the larger your business profits will be. ... continue reading

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