Frequently Asked Questions



AIR MILES INCENTIVES is a turn-key results-driven marketing solution that enables qualified businesses to purchase AIR MILES® Reward Miles as an incentive for its customers and/or employees.

How is AIR MILES INCENTIVES different from the AIR MILES® Reward Program?

AIR MILES INCENTIVES offers qualified businesses a turn-key way to participate as a Promotional Sponsor in the AIR MILES Reward Program that includes a license to issue Reward Miles to customers and/or employees as well as an easy-to-use web-based issuance tool to manage and track the program.

The AIR MILES Reward Program is Canada's leading coalition loyalty program whereby Collectors can earn Reward Miles for everyday purchases at over 1,000 Sponsor locations across Canada and then redeem them for a variety of rewards such as travel, electronics, entertainment, cash and more.

I'm a local business – isn't AIR MILES designed for big national chains?

AIR MILES INCENTIVES is the perfect solution for local businesses to be part of Canada's premier coalition loyalty program. Qualified businesses simply purchase Reward Miles and issue them to customers or employees using our web-based program management tool. In fact, AIR MILES INCENTIVES works for businesses of all different sizes operating in many different industries.

How do I know if AIR MILES INCENTIVES will work for my business?

For over twenty years, AIR MILES Reward Miles have been used by over 100+ Sponsors to influence customer behaviour. Whether you are looking to attract new customers, increase the number of visits and/or spend of existing ones, differentiate yourself from the competition, or to inject excitement into your promotions, using AIR MILES Reward Miles is proven to deliver results.

We work closely with you to understand your needs and recommend a program design that will influence customer behaviour and be financially viable for your business.

Why shouldn't I just create my own reward program?

The AIR MILES Reward Program is an established and well-known reward program with 98% brand recognition and a proven track record of influencing consumer behavior using AIR MILES Reward Miles as the incentive. As such, an affiliation with AIR MILES is immediately recognizable and valuable to your customers and employees.

With AIR MILES INCENTIVES, you don't need to invest in building your own program brand, or investing in costly IT systems, or worry about sourcing and fulfilling the rewards. It's all taken care of!

Getting Started

What is the cost to participate in the program?

AIR MILES INCENTIVES is a flexible and cost-effective way to join the AIR MILES Reward Program. As a Promotional Sponsor, you simply pay a low initial set-up fee and then you can purchase the Reward Miles you need to drive the results you want. The costs are in your control.

We work closely with you to understand your needs and then will recommend a program design that will influence customer behaviour and be financially viable for your business.

Will the program work with my own POS or will I need to invest in new IT systems?

With AIR MILES INCENTIVES, you don't need to invest in a new IT system. With our secure web-based program management tool, rewardBANK, all you need is an internet connection. You can manage and track your program 24/7 with the click of a mouse.

How long does it take to get started?

AIR MILES INCENTIVES is a turn-key solution designed to make it easy for qualified businesses to start issuing AIR MILES Reward Miles within weeks of placing your first order.

How do I know if I qualify?

Simply get in touch with us via e-mail or phone to find out quickly if your business is approved for issuing AIR MILES Reward Miles.

About the AIR MILES® Reward Program

How many people collect AIR MILES Reward Miles?

Over 10 million or two-thirds of Canadian household collect AIR MILES Reward Miles.

How many Sponsors are in the AIR MILES Reward Program?

There are over 120 participating Sponsors in the AIR MILES Reward Program in categories including grocery, pharmacy, fuel, everyday banking, credit card, and specialty retail. Promotional Sponsors (AIR MILES INCENTIVES clients) offer Collectors even more places to earn Reward Miles, with over 200 participating local businesses across Canada.

What types of rewards can Collectors redeem for through AIR MILES?

The AIR MILES Reward Program offers Collectors more than 1,200 different reward options in categories like travel, electronics, kitchen appliances, sporting events and AIR MILES Cash. For a complete listing of rewards, visit

How long does it take to earn enough AIR MILES Reward Miles to redeem for a reward?

With thousands of locations across Canada to earn from, AIR MILES Reward Miles add up quickly. And with rewards starting at 95 Reward Miles, it's easy to reach great rewards.

What can I do if I need help with my AIR MILES Collector card?

For assistance with your Collector account or Collector card, click here for the AIR MILES FAQ and online help, or call the AIR MILES Customer Care Centre at 1-888-247-6453.

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