98% recognition. 100% rewarding.

AIR MILES® is the most recognized coalition loyalty program in Canada

The AIR MILES® Reward Program has been changing consumer behaviour for over 20 years. With over 10 million Collectors and thousands of places to get AIR MILES® Reward Miles, it is the top coalition loyalty program in Canada.

So as you leverage the success of a leading brand recognized by 98% of Canadians, you instantly boost your brand appeal and offer a powerful incentive that will be relevant to the majority of your customers, clients and employees.

Read Client testimonials here

Meaningful rewards influence behaviour change

With AIR MILES®, you have 1,200 ways (Rewards) to motivate your customers and employees. They can use their Miles for rewards such as travel, merchandise, events, attractions, AIR MILES® Cash, and more*. There is sure to be something for everyone!

And since Collectors are always looking for more places to collect and get closer to the rewards that they really want, they are very receptive to the Miles offers that you have designed to meet your business goals. It’s a win-win!

Have questions? Check out our FAQ

AIR MILES INCENTIVES® fits easily into your business

Incorporating AIR MILES® into your day-to-day business is both simple and effective. As an AIR MILES INCENTIVES® client, you’ll receive:

  • License to use the AIR MILES® brand/logo to incorporate into marketing and promotional communications
  • The flexibility to customize your Miles offer to meet your specific business objectives
  • The ability to purchase only the Miles you need to drive the results you want

To implement and manage your AIR MILES INCENTIVES® program, you will receive dedicated launch and ongoing support, staff training, POS materials**, and access to our secure web-based management tool, rewardBANK.

rewardBANK: Bring the benefits of Canada's most recognized coalition loyalty program to your business.

* All rewards offered are subject to the Terms and Conditions of the AIR MILES Reward Program, are subject to change and may be withdrawn without notice. Some restrictions apply. Quantities may be limited. See www.airmiles.ca for details.

** Conditions apply.

99% brand awareness nationwide
2/3 of all Canadian households
11+ million AIR MILES accounts
40+ billion reward miles issued
1,000 collector card swipes every minute
25 years of changing consumer behaviour
1,200+ Rewards to choose from
200+ retail partners across Canada
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