Articles and Advice

The Power of Brand Advocacy

What can brand advocacy do for your business? People who love your brand will introduce you to your new customers. Recommendations come from your advocates – a network of highly satisfied, passionate and connected customers who love your products and service. ... continue reading

Why Loyalty Programs Are Imperative For Marketers

If you're on the fence about loyalty programs, columnist Steve Olenski is here to explain why you ought to seriously consider implementing one. ... continue reading

Why Waiting to Launch a Loyalty Program is Costing You Money

With 65% of marketing officers stating that loyalty strategies are essential to marketing success, it’s no secret that customer rewards programs are a good idea. So why do so many companies end up stalling their loyalty program’s launch? ... continue reading

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